badger + rue is a new kid’s clothing company. It launched its first collection just over two weeks ago. I have had my eye on several of their products. I love the incredible thought and detail that has clearly gone into each piece. After interviewing the owners, Kenzie and Danielle, I fell even more in love with their product. They told me that each one of the characters in their line is inspired by a piece of their children’s personality. How cool! It is clear that these two owners have poured their heart and soul into this company. Learn a little more about them in the interview below.
1. Tell me a little about each of the people in your company.
Danielle: I have a family of four; two beautiful daughters, Beckham(3) and Nola(1), my sweet husband Trent and I. They are my reason for pursuing scary dreams, and, in turn, long hours and late bedtimes! I am a sucker for cheap rootbeer, a thoughtful vocabulary, birthdays, soft rock and late-night conversation.
Kenzie: I married my junior high sweetheart and couldn’t be more in love 15 years later. We have our daughter, Berkley, who is 3 and our son, Boston, who just turned 1. We have another little boy coming in November, HUGE surprise, but are super excited to meet him nonetheless. I love sleeping in, family cuddle sessions, the ocean, nice people and all things chocolate.
2. What is one thing you would like your company to be known for?
We believe clothes are no longer just something you wear, they are an expression of a child’s personality + nature and we want to aid in bringing that out. We’ll do this by giving life to our art, creating connections with these characters, and, in turn, showcasing the most detailed traits of the child’s personality.
We want children to always feel like they can express themselves in whatever way they see fit. To dare to be different, to go against the grain. That they have the tools to do + be whatever they want. Their future is unlimited, paving their own road by being proud of who they are, and using this individuality, acceptance and kindness as currency in life.
3. What is your favorite piece from your current collection? Why?
Anything Tough Tom! He is our most detailed piece and is so different than anything out there.
(Tough Tom is pictured on the model on the right.)
4. What inspired your current collection?
Our kids!! Each character was inspired by some piece of their personality, something they said or enjoy. We will continue to create this way, as they will always be our muse!
5. Can you give us any hints about your fall line?
Since we launched late for the S/S line, we included items appropriate for the A/W season. Many items work great now in the heat, but can also be used in layering as it starts to cool down. We believe the raglan pullovers and cozy rompers will be a big hit come Fall. We do, however, plan to run a little differently than most brands. Instead of waiting for a whole new line and phasing the last one out, we plan to listen to our customers and keep things exciting. We will come out with new apparel sporadically throughout the year, while keeping those items in demand available in garments fitting for the weather and style. We can tell you this, we have much more up our sleeves. This is only the tip of the iceberg, we are excited to grow!
Thanks Danielle and Kenzie!
Here are my picks from this line for my boys.
shop badger + rue here
follow them on Instagram @badgerandrue